I believe that every business owner deserves to understand the fundamentals of how marketing actually works. More than that, I believe that a small business owner NEEDS to understand marketing if they're going to be able to take control of their business's growth. Without understanding, marketing is a cost - or worse, a gamble.
Every day I see the difference when a business owner can make calm, confident marketing decisions about their business. This doesn't mean they have to do all the marketing themselves! Most of the business owners I work with don't, and as they grow it's impossible. However, if you want someone to generate sales results then you need to be able to check their capability, brief them effectively, and know they are doing the job you are paying them to do. Without understanding marketing yourself, you are surrendering control of your business to someone else.
Marketing is never "finished" because there are always improvements that can be made. Ros Conkie's Marketing Academy provides you with the knowledge, tools and processes to kickstart your marketing and systematically improve it. The Marketing Machine Programme also provides tailored training so that you can confidently build and implement a long-term marketing strategy within your business.
I run group and one-to-one programmes and sessions that will give you the skills, tools and support you need to seriously scale your business.
"Iâ€™ve known Ros for about three years now and when I came to a crossroads with a specific element of my business, I knew sheâ€™d be able to help me get some clarity and make some decisions about next steps. The sounding board session I had with Ros was hugely valuable and I came away with a new sense of direction and a clear next steps plan to implement it. Ros really â€˜getsâ€™ marketing and her effervescent energy really helps you get out of your business so that you can look at it objectively and make a proper assessment and sensible decisions. I recommend her highly!"
Recommended by Tamsen Garrie
"I met Ros through Women Mean Biz as Penny Brohn UK is the networkâ€™s chosen charity. Ros recently started to offer a pro bono Sounding Board session to charities and I was really keen to take up the offer. I am so glad I did. Ros has real skill in quickly getting to the heart of your marketing challenge and helping you to find a way through. Our Sounding Board session has really helped to clear my mind, focus and produce a really tangible and achievable road map for our activity. Thank you so much for being so generous with your expertise, Ros. "
Recommended by Tracy Tait
"Before I started working with Ros I had been taking part in peer-to-peer coaching and, marketing was always the subject I had to focus on. But, I didnâ€™t know where to start or who I needed to be marketing GSD Teamâ€™s services to. After a free half an hour session with Ros I knew her Slow Down to Speed Up programme would be of great benefit, with Ros guiding me through what I needed to do and holding me accountable for getting it done. We identified my two ideal clients, where I would find them and what messages they would find attractive. Investing in my marketing before I needed it meant that when a very large contract stopped abruptly through no fault of the GSD Team, I had the groundwork laid and was well armed to find the clients to replace the lost income. Following Ros's advice, I have found not just one ideal client but two! I doubt I would have been able to achieve this so easily without the knowledge and direction Ros provided. "
Recommended by Jen Gill
What's the most enjoyable thing about your work?
One of my core values is learning and enabling others to learn, so the things I love most about my business are around that. I love showing people how marketing actually works so they can make confident marketing decisions for themselves. I also love learning from all my clients: they're all different and I learn something new from every single one of them, no matter how big or small.
If you could give one single piece of advice to a new start up business, what would it be?
Don't try to do this alone. No one has all the skills and expertise a business owner needs so surround yourself with a team of people who can help, advise, encourage and support you through all the challenges that are coming your way.
Which one phrase or quote sums up your attitude to business life?
Slow down to speed up
If you were stranded on a desert island, what 2 luxury items would you take?
A comfy bed and a piano
What book(s) would you recommend?
Watertight Marketing - I have a license to use this powerful, award-winning methodology with my clients and it's simply brilliant. I recommend it to every business owner I meet because it explains how the fundamentals of marketing actually work. If you only read one book on marketing, read this one.
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