When I was 18 I sailed across the Atlantic in the Tall Ships Race. After 4 weeks at sea, we knew that boat intimately. We finally stepped off the boat in Bermuda, walked away and looked back, and that's when a fellow crew-member said: "huh, I'd forgotten it was red."
As close to this boat as we'd been, we couldn't see the hull from our perspective on the boat!
When you're running a business it's the same. It's incredibly difficult to see what your business looks like from your customer's perspective when you're inside.
I can help you step out of your boat, so you can clearly see the holes in your marketing and confidently choose the activities that will work.
I offer all WMB members a free 30-minute taster session so you can get perspective on your marketing challenges. Give me a call or email to book your in.
A client recently asked me what I thought of an award they had won but hadn't applied for. Should they invest in one of the marketing packages on offer to make the most of this "opportunity"? They wanted to know whether...
What's the most enjoyable thing about your work?
One of my core values is learning and enabling others to learn, so the things I love most about my business are around that. I love showing people how marketing actually works so they can make confident marketing decisions for themselves. I also love learning from all my clients: they're all different and I learn something new from every single one of them, no matter how big or small.
If you could give one single piece of advice to a new start up business, what would it be?
Look after your customers. If you only have one customer, make sure they're the happiest customer alive. That way they'll buy more, they'll give you a great testimonial and case study, and they'll tell all their friends how brilliant you are!
Which one phrase or quote sums up your attitude to business life?
Slow down to speed up
What book(s) would you recommend?
Watertight Marketing - I have a license to use this powerful, award-winning methodology with my clients and it's simply brilliant. I recommend it to every business owner I meet because it explains how the fundamentals of marketing actually work. If you only read one book on marketing, read this one.