What’s the best way to create a simple, useful plan for my business?  This is the question many business owners ask themselves. With things constantly changing and evolving, combined with a busy work schedule, the idea...

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End Scattergun marketing forever   When I start working with a new client, one of the first questions I ask is, "Who is your ideal customer?"   And the most common answer I get is "anyone!"   Sometimes...

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A client recently asked me what I thought of an award they had won but hadn't applied for. Should they invest in one of the marketing packages on offer to make the most of this "opportunity"? They wanted to know whether...

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