Sarah Perrett

pro Member - Wiltshire

Whitespace Design

Whitespace is a collaborative brand and graphic design consultancy. We're creative problem solvers – we work with evolving and established businesses to create transformative, purpose-driven brands.

A bit about me...

I'm the founder/owner of Whitespace, a brand and graphic design consultancy. I've been in the creative industry for 30 years as a graphic designer and in recent years, brand consultant. For many years I worked, then freelanced in agencies all over London and the South East. In 2000 I began my own consultancy from home to enable me to work around my family. Then in 2013 moved into a studio at The Glove Factory in Holt and Whitespace was born.

Unlike conventional designers, I consult with my clients, working in a diagnostic and intuitive manner, digging deeply into your brand and business to discover what is and isn't working, then working out a path to achieve your goals, whatever they may be. No point hanging around, I'm a big fan of the path of least resistance. I love living this journey with clients, solving their biggest challenges and creating beautiful brand assets that also function well and really make a difference.  

Outside of work you may find me playing my beloved vinyl collection, DJing and running 'Sound of SuperBad' with my partner. I also spend a 3rd of my time as a Happiness Coach, helping people to embrace a more positive life by embracing all of their emotions, even the uncomfortable ones. This means that as I work with my brand clients, I can also support them with building the right mindset and movtivation needed to build a business. Visit me at to find out more.

My blogs

What is Brand and is Yours Helping, or Hurting Your Business?

by Sarah Perrett on 15th Jul 2019

As a brand consultant and designer, I often meet people that are confused about what brand actually is. It is a very misunderstood area, the mysterious ‘unicorn’ of the business world. People either seem to believe it...

Read more >

Read Sarah's blog >

A bit more about me

Which one phrase or quote sums up your attitude to business life?
Collaboration over competition.