I'm the founder/owner of Whitespace, a brand and graphic design consultancy. I've been in the creative industry for 30 years as a graphic designer and in recent years, brand consultant. For many years I worked, then freelanced in agencies all over London and the South East. In 2000 I began my own consultancy from home to enable me to work around my family. Then in 2013 moved into a studio at The Glove Factory in Holt and Whitespace was born.
Unlike conventional designers, I consult with my clients, working in a diagnostic and intuitive manner, digging deeply into your brand and business to discover what is and isn't working, then working out a path to achieve your goals, whatever they may be. No point hanging around, I'm a big fan of the path of least resistance. I love living this journey with clients, solving their biggest challenges and creating beautiful brand assets that also function well and really make a difference.
Outside of work you may find me playing my beloved vinyl collection, DJing and running 'Sound of SuperBad' with my partner. I also spend a 3rd of my time as a Happiness Coach, helping people to embrace a more positive life by embracing all of their emotions, even the uncomfortable ones. This means that as I work with my brand clients, I can also support them with building the right mindset and movtivation needed to build a business. Visit me at thehappinessgap.co.uk to find out more.
As a brand consultant and designer, I often meet people that are confused about what brand actually is. It is a very misunderstood area, the mysterious ‘unicorn’ of the business world. People either seem to believe it...
Which one phrase or quote sums up your attitude to business life?
Collaboration over competition.