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Real networking
for women in business
A bit about me...
Backpack works with all manner of organisations to ensure their brand is working hard enough for them - inside and out.
Firstly we need to ensure its fit for purpose; does the organisation understand the brand experience it creates and delivers? And does that align with their marketing and communications? Essentially does the organisation look and feel the same in every interaction?
Internally Backpack assesses the cultural health of the company using robust tools that gathers and analyses data from every colleague creating recommendations for future focus. This leads to improved values alignment and culture change.
Brand Definition | Brand Creative | Brand Strategy | Marketing and Communication Strategy | Cultural Health check | Vision and Value Proposition | Customer Insight | Positioning | Values Definition | Embedding Values | Cultural Change .
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