Alison Muir

pro Member - North Somerset

Square Peg Coaching Ltd

Helping frustrated female professionals achieve the clarity and confidence they need for the changes they want or need, to make.

A bit about me...

I've been helping people figure out their next steps for more than 20 years.  Following a successful career in Supply Chain Team Management guiding career development and performance improvement, I realised my passion was helping people become the best they could be at being themselves.

I qualified in Transformational Coaching and moved to Somerset in 2017 to make my passion a reality.  I am also trained in Somatic Coaching, Group Coaching & Facilitation and Existential Coaching.

I started volunteering at the Somerset Suicide Bereavement Support Service (part of Mind in  Somerset) shortly after moving here, and now work for both this and another Mind project providing a blend of coaching and emotional support.  As part of my work at Mind I have further trained in ASIST - Applied Suicide Intervention Support Training; Bereavement Support (Foundation Course) and Level 2 Mental Health Awareness.

I practice mindfulness daily and am a qualified Pilates Instructor.

I believe we always have a choice, and choosing not to choose is still a choice.

I love exploring new places, walking in nature with my husband and our dog, reading and learning.

Key words used to describe me have been empathic, calm, non-judgemental, and with quiet determined energy.


"Alison has given me an inner strength that l had previously lost. I now feel equipped to open up my life to new possibilities, which is a huge step forward. Alison was always non-judgemental, totally confidential, putting me at ease and really listened to me."

Recommended by Marie E

"Alison is an extremely skilled and refreshing life coach whose smart use of questioning techniques helped facilitate my thought process and empowered me get to know myself and my personality. Throughout our dynamic dialogue, she gave me challenge, support, motivation and hope."

Recommended by Mariana R

"From our first meeting Alison really made me think about what it was I wanted to address. She has helped me to rebalance important relationships. She has helped me structure my goals in an achievable way. She has helped me focus on things that really matter to me. I feel that I have a better and more positive sense of direction now. I've certainly grown in confidence in my own abilities and self worth."

Recommended by Debbie J

"I am a new person, Alison helped me focus on what was really important to me, gave me the confidence to make a really big decision and gave me my life back. I can now see the wood through the trees, plan better and am back in control. Alison is so highly recommended I cannot thank her enough for helping me realise that I didn’t need to walk away from everything I loved but just to realign and recognised what was truly important to me."

Recommended by Kelly P

"Alison is a natural coach. Naturally curious whilst also giving you the space to share what's under the surface. Her understanding of mindfulness practice really adds presence to her work and the space you share with her. I would highly recommend her. "

Recommended by Hazel F

"Alison has been instrumental in holding my hand throughout my exploration of the future and supporting me whilst making sure I understood the decision I was making."

Recommended by Beck V

"I really enjoyed working with Alison and have benefited greatly from a supportive, positive coaching course, provided in an approachable, friendly manner. Highly recommended."

Recommended by Barbara S

My blogs

The Value of knowing your Values - Part I

by Alison Muir on 7th Aug 2019

What gets you out of bed in the morning? No, I’m not referring to your alarm clock, or a boot in the backside from your beloved, or even a wet nose on your face from the dog. Answer – your values. What do you need...

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A bit more about me

What's the most enjoyable thing about your work?
I love being surprised by my client's journeys. As I work more with clients wanting to move away from feeling how they are feeling now, there are endless possibilities around how they decide to do that.

What is your vision for your business?
I'd love to build in teaching pilates and mindfulness in the future and running retreats. I also hope to build a business which can travel with me and opens up my world!

If you could give one single piece of advice to a new start up business, what would it be?
Join a supportive network and don't try and do this on your own.

Which one phrase or quote sums up your attitude to business life?
Love what you and leave the world a little better for your having been here.

What made you join WMB and how do you plan to make the most of the network?
To get to know people in my new area having moved from Surrey, to have people to talk to and because I always feel lifted by the meetings knowing I'm not alone. Everyone has been amazingly supportive and giving and honest. I aim to participate as much as possible and find ways to support my fellow networkers.

What do you do at week-ends?
We've started going to Park Run on Saturday mornings, and we like to get out with our dog or into the garden as much as possible.

If you were stranded on a desert island, what 2 luxury items would you take?
A full set of Encylopedia Brittanica and a solar powered radio.

What book are you currently reading?
"I thought it was just me" by Brene Brown

What book(s) would you recommend?
Daring Greatly by Brene Brown Quiet by Susan Cain Start with Why by Simon Sinek Deep Work by Cal Newport Playing Big by Tara Mohr Simple Abundance by Sarah Ban Breathnach

Who's your personal hero and why?
Susan Cain for normalising my introvert experience of the world

What is your worst experience in business or work?
Anytime I've worked for or alongside a Manager who didn't make the effort to understand their people.

What was your first ever job?
Dental Nurse

Where is your favourite place in the world and why?
Tyddyn Llan in Wales where I married my husband. I immediately feel at peace whenever I go there, the food is amazing and we had the best wedding weekend I could have hoped for.