Zita Alves

pro Member - Somerset

Zest Bootcamp

I help busy women over 40 to improve their health and fitness through 1-1 personal training, group exercise classes at Zest Bootcamp, online programmes and wellness retreats.

A bit about me...

23 years ago I was an overweight, stressed out, unfit workaholic who was made redundant from a marketing agency. After travelling in South America I then decided on an unusual career change and retrained as a PERSONAL TRAINER and worked as a freelance personal trainer in The Bath Spa Hotel alongside my mobile 1-1 business. In 2009 I set up Bath's first outdoor bootcamp, Bath Bootcamp which was rebranded to ZEST BOOTCAMP several years ago - we run OUTDOOR GROUP EXERCISE CLASSES in Bath and online. In 2010 I launched my first fitness product the Ztrainer and then the Zbands - both of which we use at bootcamp. I also run an online 12 WEEK SMALL GROUP COACHING programme called Eat Well, Feel Great to help women gain control of their health & wellbeing as well as RETREATS in the UK and abroad to help women over 40 find some space to recharge and revive. I love food and have been one of the Judges for several years at the Nourish Awards. I live near Wells and love music, dance and the colour pink!


"I joined bootcamp when I was at a really low point. I was menopausal and struggling mentally and physically. I can honestly say that Zest bootcamp has changed my life. I am healthier, find it easy to maintain my weight, and am fitter than I've been, not bad at 49! But it also helped me so much with my mental health. Being out in the fresh air at 6.30 am with like minded people and a fantastic instructor who just gets her clients, and is encouraging and motivating is just the best way to start the day! I would ( and have) recommend bootcamp to anyone if any ability to come and give it a go, won't look back!"

Recommended by Lisa - Aged 49

"I joined Zest bootcamp about 18 months ago and rarely miss a session. This is because Zita is so encouraging and makes you want to work as hard as you are able. She's a fabulous motivator and I always look forward to each session. I'm in my early 60s and can honestly say that I have never been stronger or fitter. The group dynamics are wonderful and the whole experience is fantastic."

Recommended by Deb - aged 62

"In July 2013 I was talking to a friend who attends Zita"

Recommended by Veronica Wardell

"Personal training was a 46th birthday present from my family, who knew I craved to get fitter, healthier and they, rather than me, knew I"

Recommended by Jo - Business Woman

"I became drawn to attending Zest Bootcamp because of Zita's enthusiasm and attention to detail on a physical level. She is always incredibly enthusiastic and supportive, works incredibly hard at keeping us all inspired and focused. I highly recommend her"

Recommended by Laura Rudge - Girl Friday

"Working with Zita for a year now, I've probably been one of her tougher challenges! However, through a combination of huge enthusiasm, high energy and complete positivity Zita can get me to do an hour's hard training on Friday after a long week at work - and feel glad that I've done it! I highly recommend her."

Recommended by Dominic Benton - Business Owner

"Finally... Zita is a consummate professional with amazing knowledge and expertise. An hour spent in her presence was both motivating and educational. "

Recommended by Craig William - marketing expert

A bit more about me

What's the most enjoyable thing about your work?
Seeing people who may not have previously been regular exercisers learn to enjoy it, make it part of their life and feel the benefits of living a healthy lifestyle.

What is your vision for your business?
To help more people, especially women over 40, to improve their health and happiness via Zest bootcamp and retreats in the UK and abroad.

If you could give one single piece of advice to a new start up business, what would it be?
If you aren't passionate about it then find something you really ARE passionate about

What do you do at week-ends?
Go out with my husband walking, cycling and eating but not always on the same day :)

If you were stranded on a desert island, what 2 luxury items would you take?
Hairdryer and an espresso coffee machine

What is your worst experience in business or work?
People I hired to work with me and trusted leaving to do the same thing and taking our clients with them

What was your first ever job?
My first Saturday job (age 13) was cleaning all the machines in a bakery - dried on dough and greasy trays made it a tough job. My first real job was working on placement in the sales department of Hewlett Packard head office during my business studies HND - I hated it!

Where is your favourite place in the world and why?
Too many favourites as I have travelled a fair bit - anywhere the sun is shining makes me happy :)


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